Technical definition of upcycling: To reuse (discarded clothing, objects or materials) in such a way as to create a product of higher quality or value than the original components.
But to us... Upcycling is about design, creativity and execution. It is about making use of already existing materials and garments and about changing the perception of what we consider textile waste. It is about participating in the creativity and expression of fashion but through a more sustainable lens.
While it is evident that the sustainable market is growing, most of this market is focused on producing new goods rather than utilising existing products.
It is estimated that we buy around 1.13 megatonnes of clothing in the UK each year, yet less than 1% of this is recycled into new clothing.
With an estimated 108M tons of non-renewable resources used each year to produce clothing, the equivalent of one garbage truck of these textiles is landfilled or incinerated every second.
Our vision at Looped is to create a platform that highlights creativity while revolutionising the way we view and consume textile waste. At Looped we envision a new circular system, one that utilises materials and garments already in circulation.
We are a platform promoting emerging and established upcycled designers, connecting them with brands, materials and collaborators as they bring new vision to the industry.
More than your everyday marketplace, Looped values transparency, authenticity and creativity. Our concept is built on the vision that upcycling can change the face of the fashion industry as we know it.
Looped brings together a community of the most exciting upcycle designers. Each designer will have the ability to create their own profile, where they can showcase their craft, sell their upcycled creations and tell their story.
At Looped we believe that for the fashion industry to become fully sustainable, collaboration is key.
That is why along with being a marketplace platform to sell products, Looped will be facilitating collaborations between brands and our designers.
By creating a community of like-minded collaborators, forging long-term relationships and gathering their excess materials we are able to collectively support and promote our designers, their creativity and innovation, while highlighting their story.
The face of upcycling is changing and we are at the forefront of this change; together we can use it to revolutionise the fashion industry.
We are always looking to work with designers who believe what we believe. If you are interested in joining the Looped community, complete the form below.